It all started with Ruffed Original. Now, we've developed multiple new patterns, and we have a few more in the works!
The secret to the ruffed grouse's camouflage pattern is a perfect blend of earth-tone colors arranged in a pattern that creates empty spaces and shadows.
The grouse's feathers are arranged and colored perfectly to keep him hidden from predators. After all, the grouse is prey. Everyday is a struggle to survive. We've recreated the pattern and colors of the grouse's feathers, and the result is a camouflage pattern that blends in on the ground AND in the stand.
The patterns aren't limited to just the ruffed grouse, however. Gamebirds across the continent and globe have evolved feather colors and arrangements that make them nearly invisible to predators.
These patterns have been continually field tested by Mother Nature and Evolution. They're Nature's Finest Concealment!